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Logo of The Pier at Lake Austin featuring swans.

Senior Thesis Project

Blending my background in mixed media with strategic design thinking, I developed a

branding concept centered on restoring the historic Pier on Lake Austin into a boutique

hotel and café. The project reimagines the once-popular gathering space through

sustainable architecture, partnerships with local vendors, and collaboration with

Austin-based artists. 


The Pier reimagines the once-popular gathering space through sustainable architecture and local collaborations, with a design rooted in nostalgia and play inspired by my childhood experiences.

The essence of this project is to seamlessly fit into our space on Lake Austin. Focusing on local vendors and more holistic design choices. interior and exterior designs were chosen to add slight contrast to the environment mixing in shades of red to balance the green and blue hues of the surrounding nature. The elements have lots of curvature to mimic the whimsical energy of the outdoors.The outd

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Our foundational paints (on the right) are a luxury mineral wash that carry an organic touch into our space. The colors chosen also match our bring identity matching the logos to the overall interior and exterior. 

Wallpaper

The main icon of the brand is the Swan representative to Lake Austin.


Swans are very protective of the water and land where they make their daily passages so the symbolism felt special to translate to a safe haven retreat of the hotel.


Wallpaper was designed in Illustrator and Photoshop and physically printed from the Risograph.

Custom Stationery Set

The unique shapes found within the stationary as well as signage took inspiration from the wild flowers and also mimicked the natural curvature of shells from the lake. 

Signage and Room Key

Continuing to draw inspiration from the natural elements surrounding the lake, I designed these detailed room features to reflect the organic symbols and textures found throughout the landscape.

Cafe Menu

I created in Illustrator used the watercolor vector to act as a frame of the items. I wanted to keep some detailed elements close to my origin story as an artist and designer. I used a font called “article” from the font pack as it is more delicate and easily legible. The cream background paired with the blue font is also to encourage easy legibility. Since the name is the swan dive, I wa


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